Job Description
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit .
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE ROLE
As the Tour Sponsorships Manager, you will be responsible for identifying, securing, and managing sponsorship opportunities across all tour dates and cities. You’ll develop compelling sponsorship packages, build strong relationships with brand partners, and ensure delivery of all sponsorship obligations. This is a high-impact role requiring creativity, negotiation skills, and cross-functional collaboration.
WHAT YOU’LL DO
Own and manage overall sponsorship sales & strategy
Identify and pitch to prospective sponsors aligned with each tour’s audience, values and financial needs.
Develop and execute comprehensive sponsorship strategies to meet revenue targets.
Create tailored sponsorship packages and presentations for potential partners.
Serve as the primary point of contact for all sponsors before, during, and after the tour.
Coordinate activation elements, branding, and deliverables across tour stops.
Ensure fulfillment of all contractual sponsorship benefits and reporting requirements.
Collaborate with marketing, production, legal, and operations teams to deliver integrated campaigns.
Oversee sponsor branding on promotional materials, digital assets, and onsite at events.
Track and report on sponsorship performance and ROI.
Provide post-event recaps to sponsors, including data, photos, and engagement metrics.
WHAT YOU BRING
3–5+ years of experience in sponsorship sales or partnership management, ideally within tours, live events, sports, music, or entertainment.
Proven track record of closing high net sponsorship deals and managing brand partnerships.
Strong presentation, communication, and negotiation skills.
Highly organized, self-motivated, and capable of managing multiple projects simultaneously and working under pressure.
Extensive existing relationships with brands and brand agencies.
Experience with B2C experiential marketing campaigns.
Strong understanding of contract negotiation and sponsorship legalities.
Note that nights and weekend work and travel will be necessary.
EQUAL EMPLOYMENT OPPORTUNITY
We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with.
Live Nation is an equal opportunity employer. It hires and promotes employees based on their experience, talent, and qualifications for the job and does not tolerate discrimination toward employees based on age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.
We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.
Live Nation affords equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant or an employee consistent with its legal obligations to do so. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant or employee to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants and employees are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek or currently occupy. Any applicant or employee who requires an accommodation in order to perform the essential functions of the job should contact either the hiring manager for the role or a Human Resources representative to request the opportunity to participate in a timely interactive process.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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The expected compensation for this position is:
$80,000.00 USD - $100,000.00 USD ** Pay is based on a number of factors including market location, qualifications, skills, and experience.
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Job Tags
Contract work, Local area, Worldwide, Night shift, Weekend work,